This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Pearson, D. W. Articles by Haney, C. A. Search for Related Content Social Bookmarking                         What's this?

The Rodeo Cowboy

Cultural Icon, Athlete, or Entrepreneur?

Department of Health and Human Performance, University of Houston

C. Allen Haney

Department of Sociology, University of Houston

North American rodeo, once considered a festival pastime engaged in by nomadic ranch hands, has evolved into a contemporary sport form. Given its cultural trappings and savvy business and marketing strategies, rodeo has experienced a rise in popularity. Furthermore, with other sport forms falling into fan disfavor due to the behavior of owners, coaches, and players, rodeo appears to offer a purer, less complex, competitive environment whereby competitors pit their skills against a myriad of unknowns for a financial purse. The purpose of this study was to explore the cultural milieu of the rodeo cowboy in an attempt to thoroughly examine and ultimately answer the question, Is the American rodeo cowboy a cultural icon, athlete, or entrepreneur? Ethnographic and archival research methods were employed in the collection and corroboration of data for this study. The findings suggest that the contemporary North American rodeo cowboy is a cultural icon, athlete, and entrepreneur.

Journal of Sport & Social Issues, Vol. 23, No. 3, 308-327 (1999)
DOI: 10.1177/0193723599233005


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?