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Journal of Sport & Social Issues
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Eliminating Native American Mascots

Ingredients for Success

Laurel R. Davis-Delano

Springfield College, Laurel_R_Davis-Delano{at}spfldcol.edu

Many scholars have written about the problems with Native American mascots. Yet no scholar has systematically studied what factors affect the outcomes of struggles over Native American mascots. In this study, the author compares seven cases in which Native American mascots were eliminated to seven cases, where they in which retained to discover factors that affect these outcomes. In all 14 cases, the author interviewed two opponents and two supporters of the mascots. In this article, the author not only describe her findings, the factors that influence outcomes of struggles over Native American mascots, but also utilizes these findings to make concrete suggestions for activists and practitioners who are attempting to eliminate these mascots.

Key Words: mascots • Native Americans or American Indians • racism • stereotypes • social change • schools

Journal of Sport & Social Issues, Vol. 31, No. 4, 340-373 (2007)
DOI: 10.1177/0193723507308251
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