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Analysis of Abc-Tv Coverage of the 21St Olympiad Games, Montreal

Slippery Rock State College

David F. McCollum

Slippery Rock State College

Millions of dollars and thousands of hours of time were devoted to television coverage of the 1976 Olympic Games in Montreal. The objective of this coverage was not the repor ting of the details of each sporting evènt. Rather, the television outlets, particularly America's ABC Network, actually devoted more time to promoting their own programming and to covering the events (restaurant tours) peripheral to the sporting activity.

Journal of Sport & Social Issues, Vol. 4, No. 1, 25-33 (1980)
DOI: 10.1177/019372358000400102


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